My experience in

Content Strategy

Planning processes to leverage customer insights and create measurable, repeatable, iterative content to support the products users.

Information Architecture (IA)

Drafting detailed IA charts has allowed me to discover areas of growth for the product.

Terminology

Naming things can be a challenge. I rely on company guidelines, insights from partners (engineering, design, PM, etc), and user feedback to begin the naming process.

User Testing

Testing onboarding content experiences allows me to see where to increase user confidence.

Content Governance

Review my strategies on how to optimize the user's experience by aligning content within the product and branding.